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Digital signage helps give away $1 million for Ontario Lottery

Canada's Ontario Lottery and Gaming Corp. recently employed its Audience-driven digital signage network to promote and carry out its first ever live and guaranteed $1 million prize draw, according to an announcement from Audience provider Capital Networks.

August 14, 2015

Canada's Ontario Lottery and Gaming Corp. recently employed its Audience-driven digital signage network to promote and carry out its first ever live and guaranteed $1 million prize draw, according to an announcement from Audience provider Capital Networks.

Executed across all 19 OLG slots and casinos, the $1 million Swipe-Stakes was promoted to Winner's Circle Rewards members across the network using a series of digital messages, including a countdown to the live grand prize event held July 16.

For the first time ever, the grand prize event and draw was conducted using the OLG digital signage screens at each venue, where for one night each screen displayed a digital interactive show leading up to the grand prize draws. Eighty-eight qualifiers, each of whom were previously assigned a random number, watched the live show with their guests to see if their number would pop up for the $1 million prize.

"This was an incredibly complex undertaking," said Michael Tutton, the digital signage manager at OLG, in the announcement. "We needed to be able communicate 88 potential winners across 45 draws -- that's almost 4,000 combinations! This required the production of over 400 videos to ensure each draw result was unique. Our team worked closely with Capital Networks to ensure the content was triggered and distributed, live across the province. Audience provided the ability to manage all the locations from one central point, which allowed us to use digital signage to give away over a million dollars."

Since 2004, Capital Networks has provided Audience digital signage solutions and services to OLG's digital signage network, which consists of approximately 1,200 screens.