News
Digital signage gives boost to in-store advertising
October 3, 2007
Insideretailing.com.au: Retailers today increasingly have to find new ways to engage their time-poor customers. Capitalizing on technological advances to provide innovative in-store advertising is one way they are meeting that challenge. The many uses of digital signage include giving products life through moving video and sound; engaging customers at point of sale to help them make a purchasing decision; complementing an out-of-home advertising campaign; and also as an educational tool where live demonstrations can be delivered showing the product in use.
Related Media
Subscribe
Get the latest news and resources from Digital Signage Today.
