News

Digital signage firm Four Winds rebrands, launches new website

Denver-based Four Winds Interactive has launched a new website and brand designed to showcase the latest developments in visual communications, the company announced.

September 16, 2014

Denver-based Four Winds Interactive has launched a new website and brand designed to showcase the latest developments in visual communications, the company announced.

The new site, at www.fourwindsinteractive.com, features both tools and examples of how interactive and dynamic display technologies are re-shaping how organizations communicate, the company said. The new trend, called "visual communications," refers to the use of an enterprise software platform, such as FWI's to control all messaging being displayed to an organization's audiences, it said. Due to continued advances in display hardware and content management software, organizations are able to produce highly impactful messaging across the full array of display technologies now available—from the largest video wall screens to the smallest personal devices.

The growth of this new industry has taken off in recent years as companies scramble to meet the demands of audiences with high expectations for engagement and impact, FWI said, and both the website and the new brand reflect the company's market positioning for enterprise visual communications. 

"Communicating to audiences in the traditional way just won't cut it in today's information-overload environment," FWI president and CEO David Levin said in the announcement. "People's attention spans have actually gotten dramatically shorter in the past decade. Some studies suggest it's dropped to just 8 seconds for any given topic. Companies need to re-think how they can reach their audiences through highly engaging, visual media. Visual communications does that."

The new website and branding reflect the company's push to educate organizations about the visual communications revolution, FWI said. "Our software solutions are progressive and state-of-the-art; we wanted our new website and brand to represent these traits," FWI Creative Director Chris Taylor said in the announcement. "The new logo, design elements and imagery are consistent with our enterprise product offerings."

The rebrand was managed in-house by FWI's creative services team. The website redesign was done by the FWI marketing team in collaboration with a third-party developer.