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Digital signage execs still strive for 'Minority Report' future

July 31, 2008

MediaPost: The digital signage industry's allusion to the movie Minority Report is a tired one, but executives still forecast the advent of targeted and interactive advertising for out-of-home media. Reactrix CEO Mike Ribero said in a recent interview that he envisions digital signs becoming points of sale, using credit cards with embedded RFID chips, or cell phones that double as credit cards. Digital out-of-home could become a hybrid sales platform, combining e-commerce and in-store retail transactions.

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