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Digital signage emits scents to lure passers-by

July 27, 2008

TechOn: Recruit Co. Ltd. is delivering advertising videos for the cafes and restaurants in the underground mall of Tokyo Station by using the "Scent-emitting LCD Display System." The system, developed by NTT Communications Corp., emits appetizing aromas along with the advertising videos shown on a 42-inch LCD display. Recruit began this experiment July 18, 2008, and plans to continue it until Aug 1.

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