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Digital signage drives new concept store for Canadian Automobile Association

CAA South Central Ontario recently implemented a customer-engagement digital signage experience from ADFLOW Networks at its Burlington location, including a video wall and vertically oriented screens.

June 19, 2015

CAA South Central Ontario, one of nine auto clubs across Canada providing roadside assistance, travel, insurance services and member savings for 2 million members, recently implemented a customer-engagement digital signage experience from ADFLOW Networks at its Burlington location, according to an announcement from ADFLOW.

The new concept store design consists of three 70-inch banner screens in a video wall, a focal point that features a nine-screen, wraparound video wall, and another five vertically oriented screens that are used throughout other key areas of the store as digital posters. In the announcement, Laura Santlal, director of Marketing at CAA SCO, said "the digital walls create an engaging and life-sized feel, giving customers the impression that they are a part of the imagery as they walk through the store."

In spite of the impressive technical capacity and near-futuristic aesthetic brought about by the new digital environment, the CAA SCO team finds working with the new technology has been quick and easy, according to Santlal. "We chose to showcase a series of stills either for an offer or a call to action, seen in between videos," she said. "With the ADFLOW content management platform, our designers can modify our content very efficiently. We have been manipulating all of our files so that we can display an impressive compilation with messaging that truly engages our audience."

The digital signage upgrades have drawn positive reviews from customers since the new concept program launched in March, Karen Vothknecht, the CAA Burlington store manager, said in the announcement. "We are at the 'wow' stage, where customers are in awe of the technology and the change in environment," she said. And, most importantly, the digitally delivered messages are being received. "Several customers have already commented about products and services they had not known about previously."