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Digital signage drives Land Rover '#Hibernot' campaign

DOOH.com, along with Mindshare and Kinetic Active, deployed an Instagram-like digital signage campaign on behalf of Land Rover's '#Hibernot' campaign.

February 29, 2016

DOOH.com announced it partnered earlier this year with Mindshare and Kinetic Active on behalf of Land Rover to create and deploye a "visually spectacular accompaniment" to the automotive company's multichannel "#Hibernot" campaign, aimed at encouraging members of the public to "see winter differently."

Live cameras fed DOOH.com's proprietary content management system with real-time images that were then published to digital billboards and signs with Instagram-like filters.

"By making the otherwise bleak winter landscapes look more attractive through the filter, this campaign communicates that winter is better and more beautiful with Land Rover," according to DOOH.com.