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Digital signage drives into Swiss petrol stations

European digital signage screen network Amscreen will further expand its presence on the continent with the rollout of its digital screens in 60 SOCAR petrol stations across Switzerland, the company recently announced.

September 16, 2014

European digital signage screen network Amscreen will further expand its presence on the continent with the rollout of its digital screens in 60 SOCAR petrol stations across Switzerland, the company recently announced.

The SOCAR partnership will extend Amscreen's existing audience of more than 57 million people weekly. With screens already installed across Switzerland, the deal with SOCAR will further cement Amscreen’s presence, increasing its number of screens to 131 within the territory, the company said.

Goldbach, Amscreen's Swiss media sales partner, will be responsible for selling advertising space on the network.

"We’re extremely pleased to announce our partnership with SOCAR," Amscreen CEO Simon Sugar said in the announcement. "They are one of the leading petrol forecourt operators in Switzerland, and we look forward to enhancing their offering with our effective and hassle-free solution. The addition of SOCAR to our already existing Swiss network will enable advertisers to communicate with an even wider audience and, together with Goldbach, we look forward to welcoming new brands on board."