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Digital signage company tries the crowdfunding route for app development

Squizz Digital Signage, a startup digital signage company based in Pleasant Hill, California, has launched a crowdfunding marketing campaign on Indiegogo.com to fund development of a 'pro' version of its digital signage app.

January 27, 2016

Squizz Digital Signage, a startup digital signage company based in Pleasant Hill, California, has launched a crowdfunding marketing campaign on Indiegogo.com to fund development of its digital signage app, according to a company announcement.

Squizz CEO and founder Chris Oar said the crowd-funding campaign on Indiegogo.com will serve two purposes: "The Squizz system has been on the market for over a year with great results. People love it because it's so simple to use. But some of our users say, now that they are comfortable with Squizz, they want features. That is exactly what we had hoped for. We want two versions of Squizz Digital Signage, the simple and affordable one and one bundled with more sophisticated features called Squizz Pro. We feel crowdfunding and Indiegogo.com is the best way to drive some sales of our current app so we can turn that revenue right back into development of our new Squizz Pro App."

The Squizz Indiegogo campaign will offer funding levels starting as low as $25, all the way up to $10,000, the announcement said. The $10,000 funding level is geared toward larger companies or someone who is interested in becoming a re-seller of the Squizz Digital Signage Systems. There is only one of these available as it includes a live "business startup" party featuring renowned hypnotist and motivational speaker Mark Yuzik. The crowdfunding is currently live at www.indiegogo.com/projects/squizz-digital-signage#/.

The Squizz Digital Signage system employs the use of a cloud-based content manager that can be accessed from any location, the company said. This is where users compile images, videos and document files to create their digital signage displays. The Squizz system uses Android stick technology loaded with the Squizz app; the "Squizz Stick" can be plugged into any TV or display with an HDMI port and deliver HD quality content continuously, the company said.