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Digital signage campaign snaps X-ray selfies

Spanish health insurer partners with JCDecaux to promote its commitment to new technologies with X-ray selfies.

November 10, 2014

Digital signage is taking X-ray selfies to promote health insurance in Spain.

Spanish health care and insurance provider Sanitas partnered with JCDecaux Spain to demonstrate its commitment to the use of new technologies to manage health needs, according to an announcement from JCDecaux. Passersby were invited to take X-ray selfies, and to discover Sanitas's app and offer of a tablet to people subscribing to health insurance.

The campaign consisted of multiple parts — the invitation to try out the Sanitas app, promoting the insurer's offer of a tablet to people who contracted with them for health insurance, and the invitation to take a simulated X-ray selfie with a camera-equipped digital signage display.