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Digital signage ad network in Australia buys into BroadSign

Australian office media specialist Executive Channel has converted 800 displays in 250 locations across five cities to BroadSign International LLC's digital signage software platform, according to an announcement today from BroadSign.

September 30, 2014

Australian office media specialist Executive Channel has converted 800 displays in 250 locations across five cities to BroadSign International LLC's digital signage software platform, according to an announcement today from BroadSign.

Executive Channel's digital screen network connects advertisers with executives while enhancing the tenant experience, reaching more than 1,800,000 well-educated and affluent office workers each month, according to the announcement. The network is expected to double in size over the next two to three years due to aggressive expansion plans in Australia and Europe, where it currently has 155 locations in the U.K., 76 in France and 10 in the Netherlands.

"Executive Channel chose BroadSign because it met our strict criteria in user requirements, display needs and the development roadmap," Executive Channel COO Justin Kingston said in the announcement.

Running in premium CBD office towers, Executive Channel's product solutions include high-definition video walls, digital signage screens in foyers, in-lift installations, brand interactions and corporate car park displays. Commercial-grade displays range from 24 inches to 70 inches in size.

Executive Channel's 3-minute loop features tailored advertising along with real-time content including news, weather, sports, entertainment and stock market updates. Property owners have the ability to integrate their brand into this messaging.

"BroadSign is known to power premium networks that cater to audiences and advertisers with high expectations," said Skip Beloff, VP of sales at BroadSign, in the announcement. "We are delighted that Executive Channel will use our rich feature set to satisfy said demands and look forward to working on further innovations with such a prominent partner in Australia's corporate market."