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Digital Screenmedia Association teams with Digital Signage Multimedia Alliance

June 10, 2014

The U.S.-based Digital Screenmedia Association and the Taiwan-based Digital Signage Multimedia Alliance today announced a partnership with the goal of "bringing education, networking and advocacy to global interests."

In an official ceremony in Taipei, Taiwan, during the recent Digital Signage Forum taking place in conjunction with Computex, the DSA and DSMA signed an agreement to work together in a variety of formats, including events and online materials to bring both organizations closer together and bring best practices and executions in digital signage and interactive experiences closer to global users, vendors and clients.

The signing was witnessed by the Industrial Development Bureau under the ROC Ministry of Economic Affairs.

After the ceremony, Paul Flanigan, Executive Director of the DSA, gave a presentation during the Forum on digital signage and the connected consumer.

"This is a terrific opportunity for both the DSA and DSMA," DSA President Bill Lynch, vice president for mobile and self-service transaction company Reevex, said in the announcement. "The DSMA is the leader in understanding digital signage and interactive technologies based in the Pan-Asian region. We will see them bringing a lot of new opportunities to our membership as these amazing experiences continue to grow."

"The DSA is the perfect partner for the DSMA," said John Wang, DSMA's Section Chair for Standards and International Affairs and the CEO of IAdea Corp. "They have a tremendous membership base across a variety of technologies and disciplines that are important to our region, and we will be working closely to bring those members and their expertise to our region."

The partnership begins immediately, and will result in cross promotion and partnership of webinars and events starting later in 2014.