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Digital Caddies partners with Facebook company for video advertising

Digital Caddies Inc, a provider of on-course technology services and content to golfers, has recently upgraded its digital signage ad platform to allow for full-screen video advertising throughout every round of golf played at participating courses, according to a company announcement.

September 26, 2014

Digital Caddies Inc, a provider of on-course technology services and content to golfers, has recently upgraded its digital signage ad platform to allow for full-screen video advertising throughout every round of golf played at participating courses, according to a company announcement.

According to Mike Loustalot, president of Digital Caddies, "Our integrated, best-in-class programmatic platform, LiveRail, allows national brand advertisers to strategically target their campaigns to our affluent golfer demographic. Video ads are delivered strategically when golfers are driving the golf car, maximizing visibility and engagement. And considering the significantly higher CPM rates we have been receiving, we anticipate that video advertising will play an increasingly important role in our monetization strategy." 

Digital Caddies currently has more than 11,000 interactive screens installed on more than 150 courses in the top 20 DMAs across the country, according to the announcement. Its network provides access to players via an interactive tablet mounted in golf cars, serving up features golfers, course operators and advertisers want to see and have played, the company said. Digital Caddies' touchscreen tablets also feature a variety of applications and services, including GPS-based course navigation and aerial fairway and green views with accurate yardages to landmarks.

LiveRail, a Facebook company, is a publisher monetization platform for video, with more than 6 billion impressions delivered via its platform each month, according to the announcement.

"It's great to work with a dynamic application like Digital Caddies and to assist with their monetization efforts," said Rina Hahm, manager of publisher services at LiveRail, in the announcement. "We're excited about the growth they've been experiencing and look forward to watching them continue to scale and increase the number of video advertisers on the Digital Caddies platform."