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Digital billboards a hit in Music City
September 7, 2010
Pennsylvania-based outdoor advertising company Premier Media LLC says its two new digital billboards in Nashville, Tenn., are selling out fast.
The 14-foot by 48-foot digital billboards, manufactured by Watchfire Digital Outdoor, were recently set up back-to-back on Interstate 65, and the locations have daily traffic counts exceeding 100,000.
Patrick Lyons, president of Premier Media, expects the billboards to be nearly fully leased this month, and will include both local and national advertisers.
"This is an A+ location in the entertainment and music capital of the south," he said. "Advertiser interest is high."
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