News

DigiChief and Mvix partner for digital signage content feeds

June 13, 2014

Digichief, a provider of fully-licensed content feeds, and Mvix, a provider of high-definition digital signage solutions, have partnered to distribute a series of highly targeted Media RSS video content channels, according to an announcement from the companies.

MRSS is a technology platform for syndicating multimedia files such as audio, video and images via RSS feeds as a new way to acquire content for digital signage networks. Using Digichief's MRSS management system, users can add media to their feed by entering a dynamic Web feed or URL into their media library and pushing the content to their digital signage devices. As new content becomes available, the digital signage player will automatically download this content onto its local storage and begin displaying the current feed on its screen, according to the announcement.

"This is an exciting partnership, and we are proud to work with Digichief," Mvix Director of Business Relations A. Jay said in the announcement. "Partnering with Digichief provides our clients with access to a versatile repository of fresh and engaging content. It is a reflection of our continued commitment to enhance the quality of solutions available to our clients."

Digichief's MRSS content includes video news and entertainment updates, presenter-led weather forecasts, healthy living tips, health fun facts, relaxation tips, famous failures, Spotting the Signs, Today's Green Minute with Jim Parks, thought of the day and words of wisdom, among others.

"We continue to be impressed with the Mvix platform, its affordability, the intuitive design, and ease of use. Integrating our targeted Media RSS content with their platform is a win-win for everyone involved. Mvix clients can easily tap into to our video series and expect to have high-quality, engaging content across their signage network," said Gene Hamm, partner at Digichief.

As a distribution partner, Mvix clients will have a subscription-based video library of multimedia content choices to keep their network fresh and engaging. Live MRSS content can be included in zones and deployed along with advertorials, news tickers, weather, stocks information or traffic data. As a key feature of Mvix digital signage systems, content can also be configured for offline playback. Offline playback of MRSS feeds reduces bandwidth consumption and enhances viewer experience.