News

Developer spreading digital signage across Moscow

Digital signage software provider Scala has announced it is driving a wayfinding digital signage installation in four shopping centers across Moscow, as well as in a concert hall, all belonging to Russian developer Crocus Group.

October 17, 2014

Digital signage software provider Scala Inc. has announced it is driving a wayfinding digital signage installation in four shopping centers across Moscow, as well as in a concert hall, all belonging to Russian developer Crocus Group.

Crocus Group, also a partner of Russia’s Ministry of Economic Development, has deployed the Scala-based digital signage solution to drive 25 full-HD touchscreens in each location. The screens were deployed to make interactive navigation possible for on-site customers, the company said.

Each screen is mounted in portrait mode and connected to an individual Scala digital signage player. Crocus Group centrally manages the interactive digital signage wayfinding solution, either uploading content manually through the Scala Content Manager interface or automatically downloading it from various websites.

The Crocus Group website database is also connected to the network. In addition, the team at Crocus Group uses Scala Designer to add banners or scripts to the content appearing on-screen.

The wayfinding solution allows visitors to use the screens as if they were using a personal tablet to access content such as location maps, advertising, site news and in the case of the screens located in the shopping centers, a mall store list.

Crocus Group has announced it plans a network expansion in the near future and expects to double the size of its digital signage network with the opening of new locations. The developer said it chose Scala technology primarily for its usability and that the installation has been successful, according to the announcement.