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Determining digital media metrics
January 20, 2008
MediaPost:Retail marketing companies are caught in the middle of measurement madness for ad networks, many of whom have paid private consultants and big research groups like ACNielsen and Arbitron large sums to figure out how well their products perform. Nowhere is this more apparent than in the digital signage industry, where many of the world's largest networks depend on being able to sell advertising space on screens to vendors who want to market their wares at the point of purchase.
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