March 6, 2007
FORT LAUDERDALE, Fla. — Destination Television Inc. says it expects to acquire New York-based Charter Digital Media Inc.
Charter Digital Media is a national representative firm for digital signage, selling and distributing national advertising across multiple networks. CDM delivers millions of audience impressions by consolidating out-of-home networks. It grew in 2006 by creating alliances with companies and entities like Movie Gallery Networks, with 2,310 stores, and Hollywood Video TV, with more than 2,000, stores, Port Authority Terminal, with a 32-foot x 38-foot screen in Times Square, PATHVision, with 270 screens in 13 train stations, South Street Seaport, and MJM SportsTV, with locations in the top 50 markets.
Monthly gross impressions across CDM's managed networks exceed 75 million viewers. Revenue streams include management fees and shared advertising revenue. Advertisers include Coca-Cola, Hershey, Twentieth Century Fox, Disney Studios, Universal Studios, Toyota, Anheuser Busch, CBS, HBO Sports and Wall Street Journal.