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Design duo deploys digital signage

The Haas Brothers, designers who've collaborated with Lady Gaga and Versace, are using digital signage to market their edgy designs that lean primarily toward furniture and sculpture, according to an announcement from media player provider Videotel.

July 28, 2015

The Haas Brothers, designers who've collaborated with Lady Gaga and Versace, are using digital signage to market their edgy designs that lean primarily toward furniture and sculpture, according to an announcement from media player provider Videotel.

The duo has said they will use the Videotel VP70 industrial digital signage media player for their marketing efforts. "Videotel makes the simplest, most reliable video looper I've ever used," Nikolai Haas said in the announcement. "Our business is one of very high dollar and high stakes. I know I can count on Videotel to deliver."

According to the announcement, while the Haas Brothers may be best known for their collaboration with Versace and their association with Lady Gaga, for whom they crafted masks, wings and other costuming pieces, not all Haas Brothers patrons are celebrities. At design and art shows, Haas Brothers' enthusiasts find that they can combine form with function and art with design that tends toward zoomorphic creations. The Videotel HD looping digital signage media player helps the brothers to focus on demonstrating how their ideas influence emerging trends in artistic furniture and sculpture design, the company said. The VP70 is a plug-and-play solution with auto-on, auto-start and auto-repeat functions.