Dentsu Aegis Network starts DOOH campaign to fight malaria
Dentsu Aegis Network is supporting the charity Malaria No More with a pro bono DOOH campaign entitled #MalariaMustDie. The campaign, which is running in the U.K. in association with Clear Channel, is part of a larger effort for Common Ground, a United Nations initiative to support global sustainable development goals, according to a press release.
The campaign shows images of mosquitos to raise awareness of the disease, which kills a child every two minutes. Dentsu is currently running the ads at the A40 Powerstation, Hammersmith Towers and Chiswick Towers Storm in London. It plans to keep the campaign going until 2020, according to the release.
Companies: Clear Channel Outdoor