Display Technology
Demand for real-time communication spurring digital signage growth
February 7, 2025
The digital signage market is projected to grow from $15.45 billion, as of 2024, to $25.2 billion by 2032, reflecting a growth rate of 6.3% in the eight-year span, according to a Market Research Future report.
The market was valued at $14.4 billion in 2023.
Factors driving growth include an increasing demand for real-time communication, integration of cutting-edge technologies, like gesture recognition, and enhanced advertising systems, according to a press release on the report's findings.
The incorporation of gesture recognition and interactive digital displays has revolutionized the advertising space, according to the report. The tech enables users to interact with digital signage content in real time, creating personalized, engaging experiences for consumers. This has led to greater adoption of digital signage in public spaces, including airports, shopping malls and sports arenas.
