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DC-area QSR puts digital signage on the menu

Digital signage solutions provider Mvix has partnered with Baja Bistro, a Washington, D.C.-area quick-service restaurant specializing in fresh Mexican and southwestern food, for a digital makeover, the company announced today.

December 10, 2015

Digital signage solutions provider Mvix has partnered with Baja Bistro, a Washington, D.C.-area quick-service restaurant specializing in fresh Mexican and southwestern food, for a digital makeover, the company announced today.

The Mvix Digital Menu Boards bring visual appeal to Baja Bistro, and complement efforts to create and heighten a multi-sensory experience for the brand's millennial clientele, Mvix said.

Opened in 2010, Baja Bistro is located in the Tysons Corner Center, the largest shopping mall in the Baltimore-Washington metropolitan area, and the 13th largest in the country, according to the announcement. The restaurant boasts dishes crafted with fresh ingredients, and has set itself apart as a sustainable food choice for consumers in favor of fresh, locally sourced food.

In 2014, the restaurant came under new management, and with that, it got a new look and improved menu. The change in management was a strategic move to match the tastes of the Baltimore-Washington metropolitan area, which is the most educated, highest-income, and fourth largest combined statistical area in the United States. "Competition is high, and consumer tastes (both culinary and lifestyle) are changing," said Alex Namdar, Baja Bistro's new owner. "If we do not keep up, we become obsolete."

According to Mvix, the new digital engagement platform has shown tangible gains in both the customer-facing and staff-facing areas. In addition to adding visual appeal and modernizing the location, digital menu boards also instill a perception of technology leadership in the minds of today's technology savvy consumer. "We were in fact the first restaurant in the food court to go digital," Namdar said. "From that alone, we saw an increase in foot traffic."

Namdar also enlisted Mvix's design team to design his menu boards. The team is comprised of experienced custom digital signage experts who possess in-depth insight about the food service market, the company said. "Mvix's design team was instrumental in the transition from static to digital," Namdar said. "They meticulously followed the rules of digital menu board design and created templates that not only stood out, but represented my brand very well."

"Baja Bistro's quest for leadership and innovation is refreshing," said Mike Kilian, the Mvix director of business development. "In today's ultra-competitive food service environment, they have managed to drive sales, engage their customers, and enhance their in-venue experience all without breaking the bank. Baja Bistro has become a worthy culinary destination, and we could not be more proud to be affiliated with them."