News
Danoo, Ideacast rebrand as Reach Media Group after acquisition
August 18, 2009
Danoo and IdeaCast have announced that they are re-launching as Reach Media Group, followingthe acquisition of IdeaCast by Danoo last month. According to a news release from the company, "this new structure leverages the company's existing location-based platforms to better align with advertiser needs and to facilitate the rapid incorporation of new audience-based growth opportunities."
RMG plans to be initially focused on three segments: business travelers, health and fitness network and urban mobile.
"The media landscape is changing," said Garry McGuire, RMG'snewly-appointed CEO. "People are increasingly consuming media throughout their day, untethered to traditional channels and often away from home. Advertisers need to find ways to deliver targeted messages in these environments."
RMG's three initial audience networks - the Business Traveler network, the Health & Fitness network and the Urban Mobile network - together operate more than 15,000 screens nationwide which RMG says will deliver more than 30 million impressions monthly.
"One of the challenges for advertisers to date in the location-based media space has been the fragmented nature of the medium, which makes it difficult to stitch together a consistent target audience across different networks," said Norm Chait, SVP and director of OOH Investment and Activation at MediaVest. "RMG's focus on building consistent and targeted audience networks and its commitment to scaling them going forward is a critical step in the evolution of the industry."
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