News

Daktronics to upgrade Texas Rangers Ballpark

December 8, 2010

Brookings, S.D.-based Daktronics Inc. recently announced that the company has been chosen to provide a high-definition upgrade for the Texas Rangers Ballpark in Arlington. The project at the Major League Baseball stadium, subject to final contract execution, will incorporate large-screen light emitting diode (LED) displays, professional-grade LCD screens and a powerful control system to deliver high-definition digital content throughout the venue.

"Our fans will be treated to a new entertainment experience with these video, technology and audio upgrades," Rangers managing partner and CEO Chuck Greenberg said in the announcement. "We are pleased to be working with Daktronics in bringing the newest integrated display system technology and the highest quality video to Rangers Ballpark in Arlington."

The Home Run Porch, behind right field, will feature a new video display measuring approximately 42 feet high by 120 feet wide. A new video display will also replace the existing monochrome "Coke" display in centerfield and will measure approximately 25 feet high by 28 feet wide.

Both the Home Run Porch and Coke displays will utilize Daktronics' newest 15 millimeter LED technology, featuring enhanced resolution and improved image quality. The video boards can operate as single large displays or be divided into multiple zones (windows) to show a wide variety of statistics, information, graphics, animation, and live and recorded video.

The new Daktronics LED video displays, and the existing ribbon and field-level displays that were installed in 2009, will be combined with more than 800 Sony professional-grade LCD monitors to create a venue-wide digital media network. The Daktronics system will be an Internet protocol television (IPTV) solution that delivers different live content on 10 high-def channels to any display in the venue.

The Rangers will take advantage of Daktronics' data integration capabilities to instantly present up-to-the-minute scores, statistics, news and information on any IPTV channel.

Daktronics IPTV system also offers the unique opportunity to provide true sponsor exclusivity. Operators will have the ability to override content on any or all LED or LCD displays in the ballpark to show a sponsor's logo or advertisement guaranteeing venue-wide exposure and greater value for marketing partners, and increased revenue opportunities for the property and its tenants.

At the center of the control solution will be the company's new Show Control system, with the ability to take in various video, scoring, timing, statistical data and out-of-town scores and even point of sale information. With the Show Control system, all displays across the network can be turned on or off, their volume adjusted, or channel changed so all the displays show the same piece of content. One system provides total control and total integration. With the click of a single button one message can be delivered anytime to all displays everywhere throughout the ballpark.

"Since the opening of Rangers Ballpark in Arlington in 1994, Daktronics has worked with the organization to help provide the tools needed for a great game-day experience," Brent Stevens, Daktronics' regional sales manager, said in the announcement. "We are excited to continue our precedent of bringing the latest in integrated display system technology to the Rangers and Rangers Ballpark."