Dakota Nation casinos get digital signage overhaul
The Dakota Nation Gaming Enterprise recently overhauled its digital signage systems at the Dakota Magic Casino Resort and Dakota Sioux Casino and Hotel, according to an announcement from Group SPI.
The Nation picked Group SPI — for Specialized Productions Inc. — to implement a strategy to overhaul the digital signage systems. The company configured and installed nine SpinetiX HMP 130 digital signage players at Dakota Magic Casino Resort to power screens in its cashier cage, entertainment lounge, poker room, hotel lobby, non-smoking area and a three screen video wall on the casino floor, according to the announcement. At Dakota Sioux Casino and Hotel, Group SPI configured and installed 16 SpinetiX HMP 130 digital media players. The media players at Dakota Sioux are powering landscape and portrait displays throughout the property as well as several ViewSonic ePosters.
"The scope of the project was to upgrade our marketing view and entice customers in-house to utilize our resort products further and to view future promotions and entertainment," said Weston Quinn, CEO of Dakota Nation Gaming Enterprise, in the announcement.
In addition to designing and configuring the overhaul at Dakota Sioux and Dakota Magic, Group SPI has been retained to create dynamic digital signage content for both casino properties. "When the marketing teams at both properties saw the new, dynamic content, they were amazed at the energy it created on the casino floor," said Michael Tully, vice president of Group SPI. "We decided early on that a solution was needed that was easy to update and scale as more devices were added. The HMP's in conjunction with the SpinetiX Elementi software was the way to go to achieve our goals."