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Custom Channels intros in-store engagement platform

Photo: Generated by AI. Adobe Stock.

February 2, 2026

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Custom Channels has debuted a unified in-store engagement platform that can transform how brands communication with customers by connecting audio promotions across digital signage and loyalty applications.

The service aims to drive buying decisions at the moment of purchase, according to a press release. By unifying what customers hear and see, and connecting those messages to promotions, loyalty programs, and in-store activity, according to a press release.

Custom Channels is moving business music beyond ambiance and into the center of modern, data-informed customer communication.

"Brands have invested heavily in digital signage, loyalty programs and point-of-sale platforms, but in-store communication and marketing campaigns are still fragmented. The systems fail to reinforce one another at the point of purchase," Custom Channels CEO Joe Comer said in the release. "Music and audio messages play independently of screens. Promotions are often siloed from loyalty initiatives. And the moment when a customer decides what to buy is frequently underserved by coordinated messaging."

Audio messaging is often an overlooked aspect of the in-store experience, with brands missing out on the opportunity to turn their speakers into sales channels. According to a report at Digital Signage Today, 48% of customers say in-store audio messaging encourages them to consider purchasing products while shopping.

In-store audio promotions have been shown to increase sales by more than 20%, while synchronized audio and visual displays significantly improve conversion and brand recall, according to the release.

"In-store music has always shaped how customers feel," Comer said in the release. "With the Unified In-Store Engagement platform, we're connecting that emotional power to action. This gives brands a coordinated, measurable way to communicate with customers across every in-store channel, precisely when it matters most."