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Crown Royal uses OOH to promote ready-to-drink cocktails

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September 28, 2021

Crown Royal has launched an advertising campaign, which includes OOH promotion, to endorse its ready-to-drink cocktails, according to a company press release.

The campaign kicks off with in an immersive block party before a journey to a game of pickup basketball, gaming with friends, picnic in the park, and ends with a rooftop party.

To create the cocktail world, a set was custom created using 3D printing technology, then hand-painted and assembled to come "alive" in the ads. The ad will air across CTV, digital, social and OOH and will be supported by a an immersive experiential platform.

"Crown Royal has created a new world of cocktails that is really reflective of our consumer — vibrant, multi-faceted and a lot of fun," Nicky Heckles, VP at Crown Royal, said in the release. "Each delicious ready-to-drink cocktail allows you to experience classic Crown Royal flavor combinations to the fullest, at any occasion where friends or family can enjoy together."

Flavors for the ready-made cocktails include, Washington Apple featuring Crown Royal whisky, apple and sparkling cranberry flavors; Whisky & Cola featuring Crown Royal whisky and cola and Peach Tea with Crown Royal whisky, peach flavor and brewed tea.