News

Creative Realities upgrades its content management software

November 1, 2016

Creative Realities Inc., a digital asset management company, has launched Version 5.0 of its content and network management software. The upgrade comes with several new features such as metadata content scheduling, support for cheaper media players, and other capabilities.

The upgrade is designed with APIs for systems integration and several other features, including:

• Zone-based presentation triggers;
• New playlist capabilities;
• Object-based access control;
• Improvements to overall content management and player monitoring workflow; and
• Nested zone scheduling.

The company 33 Degrees Convenience Connect Inc. has already deployed Version 5.0 for its in-store digital signage and advertising platform in a U.S. convenience store.

"Our 33 Degrees network provides an incredible opportunity to market to an average of 1,300 customers daily at each store, 45 percent of whom are millennial, near the point of purchase, highly cost-effectively," Chris Ott, CEO of 33 Degrees, said in the release. "CRI's turn-key solutions provide the backbone of our network and technology platform, through its installation, software and support services."

"Version 5.0 was a major milestone in our 2016 development plan, and the 33 Degrees deployment is a huge endorsement not only for Version 5.0, but our overall service offering on an enterprise level," Rick Mills, CEO of Creative Realities, said in the release. "I'm thrilled with the combination of our recently announced major client wins, sales growth and new sales leadership, and overall repositioning."