News

Creative Realities to acquire Allure Global Solutions

September 21, 2018

Creative Realities Inc., a digital marketing solutions provider, has entered an agreement to acquire Allure Global Solutions, a digital signage provider. Allure is currently a standalone subsidiary of Christie Digital Systems, according to a press release.

"Allure and its content management systems offer an opportunity for CRI to expand into new sales verticals, as its customers include some of the world's largest chains of quick serve restaurants, motion picture theaters, sports stadiums and arenas. In addition to the enhanced scale that this acquisition brings to CRI, Allure's expertise in content optimization and transactional analytics will prove to be beneficial to the entire CRI customer base," Rick Mills, CEO, CRI, said in the release.

CRI will purchase the outstanding stock at Allure with cash, seller note and assumption of key liabilities, according to the release. The company expects to complete the acquisition within 60 days.