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ComQi says 'Game on' with arena digital signage

Shopper technology and digital signage provider ComQi is applying tools from its shopper engagement platform to raise the game-day experience for fans and operators of sports and event centers around the globe, according to an announcement from the company.

February 3, 2015

Shopper technology and digital signage provider ComQi is applying tools from its shopper engagement platform to raise the game-day experience for fans and operators of sports and event centers around the globe, according to an announcement from the company.

Working with partners such as Toshiba and iConnect, ComQi said it is lighting up arenas, stadiums, performing arts venues and convention centers with sophisticated digital signage systems that include features like dynamic live video switching (so fans never miss a moment of the action), total arena takeovers and engaging interactive info-stations.

Sports and event centers now driving the fan experience through ComQi's EnGage Content Management System include the famed Staples Center in Los Angeles and Helsinki's Hartwall Arena, a multipurpose arena in Finland.

"ComQi has built up a lot of experience servicing the sports and entertainment industry," ComQi CEO Ifti Ifhar said in the announcement. "We've seen entertainment venues shifting to become fan engagement environments, and the platform we provide to major retailers works just as well here in delivering networks with multichannel touchpoints."

Venue operators are applying a variety of capabilities from EnGage to drive revenue and fan experience objectives:

• Boosting concession sales through attention-grabbing menu boards combined with targeted and timed promotions on digital menu boards and other event center displays;
• Using EnGage Video Switch to dynamically take over all venue screens for replays, game-time announcements or even emergency response messaging;
• Powering interactive kiosks that provide fans with venue, team and player information;
• Real-time content updating and screen controls for scores and stats;
• Targeted messaging by facility zone;
• Combining wayfinding signage with promotional content on current and upcoming events; and
• Driving large-scale spectaculars such as video walls and LED signage both inside and outside event centers.

Staples Center – Los Angeles

The home of the LA Kings, Clippers and Lakers, as well as events such as the Grammy Awards, uses ComQi-powered dynamic digital signage that blends video, interactive messaging, data-driven content and social media visualizations.

Toshiba America Business Solutions provides the Staples Center with Experience Manager, a branded version of EnGage, to drive advanced interactive displays and content, including a 12-foot-by-eight-foot LED video wall, several ultra-HD video walls, and 65-inch ultra-HD LED displays over the bar area.

Hartwall Arena – Helsinki

The Hartwall Arena in Finland recently went through a modernization program that included 240 new displays located around the facility, all intended to raise the fan experience.

Managed by ComQi partner iConnect, the system uses the EnGage platform along with 60 ComQi media players to drive all the displays, which include several video walls, screens located in the bars, walkways and hospitality suites. The content features promotions for upcoming events, food and beverage offers, and live footage streamed to all screens direct from the arena's broadcast studios.

"We are proud to deliver one of the single largest 2014 deployments of digital signage in Finland," iConnect CEO Henri Sarin said. "With very little time, we managed to complete the installation before the start of the hockey season through close cooperation with ComQi during the process."