News

ComQi integrates interactive platform Engage with Pixlee's marketing platform

August 29, 2018

ComQi recently partnered with Pixlee, a marketing technology provider, to integrate its Engage interactive solution with Pixlee's user-generated content solution for digital signage. With the partnership, retailers can integrate social media feeds into their touchscreen displays, according to a press release.

One retailer, which was not named in the press release, is using these platforms to integrate Instagram photos and caption posts showing consumers wearing apparel from the store in its touchscreen displays.

"They wanted to make sure that the content on screens in the flagship always looked fresh and new, and used great content from their social streams that shows real user engagement there," Stuart Armstrong, group president of ComQi, said in the release. "Shoppers would get that social engagement through screens, and that would not only encourage them to like posts and do their own posts, but influence them to buy apparel that’s popular with their peers."