News

Colombian DOOH network picks BroadSign

July 25, 2012

Colombian digital signage network operator Enmedio Comunicacion Digital is deploying BroadSign's digital signage technology platform across its networks with plans for significant growth in the coming months.

Enmedio Comunicacion Digital operates advertising and corporate networks in Colombia's biggest cities, and its advertising arm, Enmedio Advertising Networks, has deployed more than 1,600 digital displays in more than 830 high-traffic venues across the country. Enmedio Corporate Networks, a managed services network, runs 150 screens for high-profile companies such as Citibank, Dupont and Coca-Cola. Together, its two business units reach more than 28 million people monthly across a wide range of venue types such as office buildings, banks, shopping centers, airports, hotels, hospitals, gyms, bars, restaurants, universities, hair salons and spas, according to the release.

Building on its success and driven by innovations in the fields of mobile convergence and interactivity, Enmedio said it is now set to expand to 2,000 digital signs by the end of 2012, and more than 6,000 displays by 2015.

"BroadSign's superior segmentation capabilities allow us to deliver the right message to the right people at the right time," said Enmedio CEO Sebastian Obregon in the announcement. "Their automation platform means our people can focus entirely on growing revenue rather than trying to solve technology problems."

"We are excited to welcome Enmedio to the BroadSign family and look forward to supporting their endeavors in the coming years," said BroadSign CEO Brian Dusho. "Our relationship is yet another testament to the strong ties that bind us to the South American market. We are proud to see Enmedio carry the BroadSign banner as they undertake their significant expansion efforts."

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