Display Technology

CNN+ debuts with pop up, digital newsstand in NYC

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April 1, 2022

CNN has partnered with creative agency FIG to generate buzz for its new streaming platform, CNN+, with a pop up, digital newsstand, according to a company press release.

With live daily news, weekly programs, a video on demand library of films and original series, and an interactive online community, CNN+ made its debut on March 30.

The CNN+ Newsstand is a pop up experience that reinvents a typical newsstand to spread the word about the streaming platform. FIG and creative production partner Tool of North America designed the details to make it feel like a New York City newsstand, but with a CNN+ twist: magazines with moving covers that feature the shows and concessions inspired by the content.

"It was important that we demonstrate that there is so much more to CNN than news," Scott Vitrone, partner, creative, FIG, said in the release. "We created the first ever "streaming newsstand" where we were able to house all of the CNN+ content in one physical place. The newsstand acts as a billboard, an interactive experience and a set for video content."

The digital newsstand is also doubling as a set for future CNN+ ads that will run beginning April 19.