News
Cloud-based Interactivity Suite from never.no to launch at IBC2010
September 6, 2010
Norway's never.no recently announced an IBC2010 launch for its cloud-based never.no Interactivity Suite (IS).
The company calls the cloud-based suite "a super-functional platform that enables broadcasters and other media enterprises to quickly and cost-effectively reap the viewer- and advertiser-pleasing benefits of interactive services, including social media." The new never.no IS enables the user to work across any mass media platform (including Facebook, mobile, broadcast and digital signage) without writing a line of code, the company says.
"An expansive, proven toolkit for interactivity, never.no IS ultimately empowers the user to develop his own interactive services," never.no CEO Lars Lauritzsen said. "And by making all that capability available in a cloud-based platform, we eliminate a lot of the time, headaches, and up-front costs traditionally required, thus dramatically lowering the entry threshold."
The never.no IS takes all the functionality of the long line of never.no-developed services, including viewer polls, votes, chat, Twitter-to-screen and Facebook-to-screen, and bundles them into one package that runs in the cloud. By connecting with more than 70 industry-standard protocols, including social site APIs and broadcast commands, the IS enables users to build, deploy and maintain interactive services across multiple platforms, the company says.
IBC2010 will be held at the RAI Amsterdam, Netherlands, Sept. 9-14.
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