News

ClearVision DOOH network lands at Denver Int'l Airport

Clear Channel Airports and Denver International Airport today announced the launch of CCA's in-airport digital signage TV network, ClearVision, throughout the airport's three concourses at airline gateholds.

June 17, 2015

Clear Channel Airports, a brand division of Clear Channel Outdoor Americas and a subsidiary of iHeartMedia Inc., and Denver International Airport today announced the launch of CCA's in-airport digital signage TV network, ClearVision, throughout the airport's three concourses at airline gateholds.

The custom network, "DEN-TV," will be featured on 30 screens showcasing content from local partners, giving travelers a customized, in-depth look at everything happening in Denver on 46-inch digital signage displays, according to the announcement.

The new network is aimed at providing advertisers with access to the more than 53 million annual passengers travelling through Denver International, the nation's fifth-busiest airport and ClearVision's largest market to date.  And, for the first time, ClearVision will offer advertisers the ability to target their marketing campaigns to specific airline gatehold areas, beginning with Southwest Airlines and United Airlines.

Current content partners include CBS Denver, Visit Denver, Colorado Ski Country, Denver Zoo, Denver Museum of Nature and Science, Colorado Symphony Orchestra, Special Olympics and the State of Colorado.

"With DEN-TV's innovative ability to let advertisers market to particular airport gateholds, ClearVision adds an exciting new dimension to its national airport TV network," Clear Channel Airports President Jon Sayer said in the announcement. "DEN-TV brings Denver travelers enjoyable, compelling content that will enhance their travel experience and grow Denver International Airport's reputation for providing great travel amenities and innovative business opportunities for advertisers. Additionally, CCA's media transformation at DEN represents a 360 degree passenger engagement experience by including static, digital, experiential and digital place-based advertising opportunities."

Since its launch in 2012, CCA has deployed ClearVision in Louis-Armstrong New Orleans International Airport, Raleigh-Durham International, Cleveland-Hopkins International, Gerald R. Ford International Airport (in Grand Rapids, Michigan) and Dallas Love Field airports.