News

Clear Channel Spain adds Symbicon digital signage to Spanish mall

October 13, 2010

Outdoor digital information display manufacturer Symbicon Ltd. and out-of-home media giant Clear Channel recently announced the rollout of Symbicon’s IconOne 57-inch, freestanding digital displays in 15 locations throughout Nuevo Centro's El Corte Ingles Mall in Valencia, Spain.

This first installation consists of twelve double-sided and three single-sided Icon57 digital freestanding units. Double-sided IconOne units are equipped with two integrated industrial PCs, IR touch screen, and a camera on the customer’s mall directory side and a digital screen on the other side displaying advertising.

"We decided to go with touch screens to provide state of the art directories to the mall, not just the old fashioned paper directory, but a digital one with updated shops and providing additional information like events, opening hours, etc.," said Ignacio Perez Borjabad, director of digital media, Clear Channel Spain. "On our customer’s side we can offer them interactive services, and that is very important for some campaigns. In the beginning the camera will be used as a person counter, but in the near future we’d like to offer customized marketing to our customers. We’d like to display personalized advertising to whomever is standing in front of the display."

All IconOne units also feature tempered safety glass with anti-glare treatment, a robust aluminium casing and Symbicon’s patented electronically-controlled cooling system with safety shutdown and startup operations. The units were powder coated with the customer's choice of RAL color and painted with the customer's logo.