DOOH Advertising

Clear Channel Outdoor taps Vistar Media as DOOH partner

Photo: Vistar Media/Clear Channel Outdoor

September 25, 2025

Clear Channel Outdoor, an out-of-home media owner, has chosen Vistar Media, which provides solutions for OOH media, as a full-stack tech partner for its U.S. DOOH advertising network.

Clear Channel Outdoor will leverage Vistar's enterprise suite — including the ad server, device management and media player software — to monetize its DOOH digital displays, with an initial rollout across its nationwide airport network, according to a press release.

CCO has deployed Vistar's technology across its digital display network in its portfolio of 55 top U.S. airports commercial airports, building on a strong seven-year SSP partnership between the two companies.

"Clear Channel Outdoor's decision to choose Vistar as a digital ad serving partner reflects a shared commitment to operational excellence and long-term innovation in digital out-of-home," Jordan Fraser, senior director of enterprise solutions at Vistar Media, said in the release.

Using an ad server allows CCO to meet the evolving needs of its customers by further streamlining its digital ad display management, from reservation through delivery.

"We're focused on embracing technology and data to help advertisers keep pace with the changing media landscape and effectively reach their audiences in the right place, at the right time. By expanding our strategic partnership with Vistar Media, we're delivering even greater flexibility, speed and precision to our customers," Nichole Boatsman, CTO, Clear Channel Outdoor, said in the release. "Integrating Vistar's ad server platform with our nationwide digital out-of-home network will create a more seamless experience for brands to launch targeted campaigns that drive the business outcomes they're looking to achieve."