Display Technology

Clear Channel Outdoor signage campaign honors Women's History Month

Provided

March 16, 2022

Clear Channel Outdoor Americas, in partnership with The Female Quotient, an equality services company that provides thought leadership platforms to women and solutions for organizations committed to closing the gender gap, have launched a digital out of home campaign in honor of Women's History Month, according to a company press release.

The campaign is called "Celebrating Change-Makers."

CCOA will feature the campaign on its digital displays across the U.S. throughout March. This year's creative will honor Ketanji Brown Jackson, the first Black woman Supreme Court nominee; the U.S. women's soccer team that achieved pay equity; Whitney Wolfe Herd, the youngest woman to take a company public; Zara Rutherford, the teen pilot who flew the world solo; the U.S. Mint circulating quarters honoring five American women and the Smithsonian unveiling 120 Statues Of STEM Women, honoring women in the science, technology, engineering and math fields.

"This year's honorees are quite special because we are celebrating the women making headlines today, and because of their accomplishments they are going to become tomorrow's milestones in history," Kenetta Bailey, SVP, marketing, Clear Channel Outdoor Americas, said in the release.

Clear Channel Outdoor has been a partner to The Female Quotient for several years. Together, the organizations have collaborated on panel conversations and out of home campaigns to advance gender equality in the workplace and across the globe.

"We've seen first hand the power that's unlocked when women come together to dismantle systems that uphold inequality, and the women highlighted in this campaign are history in the making," Alexandra Hayes Robinson, editorial director, The Female Quotient, said in the release. "In partnership with Clear Channel Outdoor Americas, we're proud to put a spotlight on these conscious leaders who are rewriting the rules of their industries and making our world a more inclusive place."