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Clear Channel Outdoor creates National Sales Group, launches rebranding campaign
September 14, 2010
Clear Channel Outdoor Holdings Inc. today announced the creation of a new business unit dedicated to aiding advertiser and agency partners in the planning, buying and implementation of multiplatform and multimarket out-of-home campaigns — the Clear Channel Outdoor National Sales Group (NSG).
Separately, the company says it has rolled out refreshed branding to reflect the resurgence of out-of-home advertising.
"Outdoor advertising is now primed to gain a larger share of overall advertising spending with the advent of new measurement tools like Eyes On that puts out-of-home on par with other media categories, combined with new digital innovations that allow for more creative and flexible campaigns," Clear Channel Outdoor Americas CEO Ron Cooper said in the announcement.
The NSG is tasked with creating new opportunities for national advertising plans across Clear Channel Outdoor's out-of-home advertising properties. This expanded group will be led by Lou Giordano, senior vice president of national sales. The group will report to Rocky Sisson, executive vice president of sales and marketing.
To reflect the re-emerging and game-changing outdoor medium, Clear Channel Outdoor also today launched a refreshed branding campaign with the tag line, "OUT WORKS," which it says complements the new sales approach.
"The enhanced branding will convey to advertisers and media planners that they should look at OOH with fresh eyes — as a new medium with unlimited digital opportunities and new metrics to measure them," said Debbie Reichig, senior vice president of business development and marketing.
Clear Channel Outdoor says OUT WORKS speaks directly to out-of-home's ability to reach mass audiences faster and more efficiently than other media, and how, at the same time, out-of-home's proximity to the consumer sale enables a direct impact on ROI.
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