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Clear Channel delivers DOOH effectiveness tool for automotive dealers

August 4, 2020

Clear Channel Outdoor has launched its RADARProof tool, which delivers verified results of DOOH and print campaigns to automotive dealers. This tool, which is part of the CCO RADAR suite of solutions, provides proof of sales boost compared to exposure to DOOH advertising, according to a press release.

"With the automotive industry starting to rebound across the country, RADAR's suite of ad solutions can give auto advertisers the boost they need to gain sales traction," Dan Levi EVP and CMO said in the release. "For the first time, we can reliably demonstrate to auto dealers the real value and impact of their OOH campaigns via both digital OOH and traditional, printed billboards — not just in terms awareness and visits to auto dealers, but in driving actual sales. That's real ROI for any auto advertiser."

RADARProof can also measure other marketing goals such as retail visitation, brand affinity, mobile app downloads, TV tune-in and more.