Hardware

Clear Channel delivers 135,000 square feet of digital signage in Vegas

Photo: provided

April 29, 2021

Clear Channel Outdoor Americas recently partnered with Resorts World Las Vegas to deliver more than 135,000 square feet of outdoor digital signage at its location, including a West Tower digital wall on the Las Vegas Strip, a digital wall on the corner of Las Vegas Boulevard and Convention Center Drive and a digital wall at the soon-to-open Zouk Nightclub. The Las Vegas Convention and Visitors Authority used the displays to push out a "Vegas Means Business" campaign, according to a press release.

The DOOH displays will offer advertisers high visibility with full motion content. The goal of the displays is to drive post-COVID-19 visitors to the resort and to brands.

"Las Vegas has long been the premier meetings and conventions destination, consistently providing world-class facilities and services to help brands and business travelers connect," Kate Wik, chief marketing officer for the Las Vegas Convention and Visitors Authority, said in the release. "We are excited to be the epicenter of the meetings industry and once again show the world that Vegas Means Business."