News

Clear Channel campaign calls attention to missing children

February 22, 2017

Clear Channel Outdoor Americas recently teamed up with the The National Center for Missing & Exploited Children to run a DOOH campaign in Albuquerque, New Mexico. The campaign showcased Enrique Medel, who has been missing since Mar. 17, 2011, according to a press release.

The digital billboards will display Medel's last sighting and age progression images. The billboards also provide a phone number to call if anyone sees Medel. CCOA's billboards currently reach 92 percent of adults in Albuquerque, according to the release.

"We are hopeful that our digital billboard campaign will bring home Enrique Mendel to his mother," VJ Smith Jr., president, CCOA Albuquerque-El Paso Division, said in the release. "Donating our billboards to call attention to our missing children throughout the Albuquerque area is a critical initiative for Clear Channel Outdoor Americas and we are so proud to partner with NCMEC once again to help bring our missing children home to their families."