News
Cinema Scene Marketing extends digital signage partnership with Popstar Networks
July 12, 2010
In-lobby media and promotions provider Cinema Scene Marketing today announced that it is extending its strategic partnership with Popstar Networks to provide digital signage software and digital media services in support of the company's growing Digital Media Network, now exceeding 350 displays in more than 120 theater locations nationwide.
Leveraging the Popstar Networks software-as-a-service (SaaS) delivery of digital media products, along with extensive network services understanding, Cinema Scene is effectively distributing eight terabytes of media-rich data annually from one central location, according to a company release.
"Major Hollywood studios and corporations of all types rely on us to reach and interact with consumers every day through our digital signage network," said Joe Ross, managing principal of Cinema Scene Marketing. "Our relationship with Popstar Networks allows us to meet this need by speeding content development and effectively delivering bandwidth-intensive media to specific locations across the country. Ongoing use of Popstar Networks digital signage software and digital media services gives us confidence to know we can continue our growth by delivering highly relevant content to even more theaters and theater-goers."
Through the partnership, Popstar Networks combines SaaS based digital signage software, networking services, hardware design and overall technical support for the Cinema Scene Digital Media Network. Using the Popstar FrontStage content management solutions suite, the Cinema Scene Digital Media Network delivers a variety of digital signage solutions, including Cinema Scene's TrailerVision product playing enhanced studio movie trailers, living posters and corporate advertising.
"Cinema Scene Marketing continues to demonstrate a solid understanding of how to effectively reach movie-going consumers using an extensive digital signage network, and we are certainly very pleased to play such a strategic role in their success," Popstar Networks president and CEO Tom Reed said. "We believe the expertise and energy of our collective team will continue to push the boundaries of powerful in-theater marketing."
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