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Ciena drives sales of network products with interactive signage

The communication network specialist uses three-dimensional modeling and interactivity to drive sales, even when no physical product is present.

August 7, 2007

With more than 1,350 employees and 20 offices worldwide, Ciena is a network specialist, focused on delivering communication network platforms, software and professional services to transition networks for maximum value. The company's broadband access, data and optical networking platforms, software tools and global network services support worldwide telecom and cable services providers, as well as enterprise and government networks, to converge, transition and connect communications networks that deliver voice, video and data services.

Ciena was looking for a visual technology that would enhance its ability to convert marketing communication into sales transactions — a solution that could deliver dynamic product visualization, product information and precise messaging in the absence of a physical product.

As a global company, it was imperative Ciena find a technology that offered global reach and crystal-clear product communication across all customer touch-points. Ciena's high-end products can be difficult to obtain and ship for use at industry tradeshows, particularly at international venues. With 40-plus shows worldwide per year, Ciena's product shipping costs consumed a large portion of the event's budget. This was money that Ciena knew could be better spent in other areas.

Whether in a store, at a tradeshow or in any other setting, the Kaon v-OSK lets customers "experience" interactive products on a large-screen digital display, delivering the next best thing to having a product in hand.

The Kaon v-OSK captivates and engages users as they investigate three-dimensional moving parts, rotate, view and measure products from every angle, sample color options, explore unique features and view animated product demonstrations as relevant product information and messaging is presented.

This collaboration of product exploration and messaging minimizes the need for product experts, and provides an educational foundation to arm sales associates with in-depth product knowledge. With the Kaon v-OSK, companies now have the ability to showcase an unlimited number and variety of products, maximizing revenue, while reducing product inventory and floor space. Tradeshow exhibitors can eliminate product shipping costs, while delivering a compelling, highly engaging experience for prospects to interact with their products.

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Editor's note: This case study is provided by Kaon Interactive. Statements made in the text reflect the views and/or opinions of its author(s) only.