October 4, 2016
Allure, a Christie company and its Christie Experiential Network have joined the Digital Place Based Advertising Association. CEN offers digital signage, video walls and display technologies, according to a press release.
DPAA members receive a variety of benefits including mini summit meetings, access to databases and case studies, training and social media amplification. Members can also take part in the DPAA-Nielsen Service Bureau and the DPAA-Nielsen Digital Diploma Series Training Program, according to the release.
"Christie is leading the industry with a range of spectacular digital displays that really grab consumers' attention, making content and messaging even more impactful," Barry Frey, president and CEO, DPAA said in the release. "We welcome the Christie Experiential Network to our membership ranks and look forward to helping them build lasting relationships."