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Child Watch Network launching national test
November 27, 2007
ASHEVILLE, N.C. — WatchIt Technologies Inc. has announced that wholly owned subsidiary Child Watch Network is launching a national beta test of its digital signage hardware and software platform.
A provider of child safety information, the Child Watch Network uses its digital signage network to disseminate time-critical information on missing children and child safety issues, while offering retailers a dynamic point-of-purchase advertising medium. Over the next three to four weeks, retailers in California, Florida, Kansas and Virginia will begin beta testing the network. The Child Watch Network currently is in discussions with several major retail chains and anticipates a full-scale rollout upon completion of beta testing near the end of first quarter 2008.
"We are committed to helping Child Watch in its efforts to protect the nation's children, while at the same time extending its national outreach to build a safer tomorrow for our children and families," said Frank Moody, CEO of WatchIt Technologies. "The Child Watch Network aligns retailers and products to a very worthy cause, providing additional incentive for participating advertisers. Retailers now have the potential to generate new revenue streams from the sales of rotating advertisements using state-of-the-art digital signage."
The Child Watch Network operates under a license agreement with Child Watch of North America (CWNA), a 501(c)3 nonprofit organization. For more than 15 years, CWNA has been providing safety information nationwide through its Kidguard Safety Program, and has aided law enforcement in the recovery of 181 missing children.
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