Chicago yogurt bar goes digital with menu board system
June 12, 2008
HOLBROOK, NY — IDS Menus, a supplier of digital menu boards, has announced a recent installation of its Digital Menu Board display system in Berry Chill, a new Yogurt Bar in Chicago.
Berry Chill provides customers with a daily menu of original chilled yogurt, and rotating flavors that include Chocolate Amaretto, Pina Colada and Pink Guava (lactose-free). Customers can customize their yogurt or choose from a list of signature creations.
IDS Menus provided Berry Chill with a turnkey solution that included creative content, the Scala Infochannel software package and expert project management. The installation includes four LCD screens at the order counter — two for menu purposes, and two for Berry Chill's promotional efforts, including their clothing line, nutritional information, and charitable efforts in the community. Powered by InfoChannel, Berry Chill's digital signage network can be easily scaled to incorporate additional locations that are currently under construction.
Berry Chill's main goal in installing digital signage was to impress its customers, exceeding expectations on every level. In addition, Berry Chill wanted to educate customers about the healthy benefits of yogurt. With IDS Menus Digital system, both of these goals have been met.
"The Digital Menu Board system that IDS Menus installed has exceeded my expectations," said Michael Farah, founder and CEO of Berry Chill. "The entire process went very smoothly, from the customer service I received to the superior work of their design team. The digital system that was installed was an exact fit for the environment and overall brand image that Berry Chill desired to implement. Our customers have reacted very positively towards the IDS digital content. I would definitely refer IDS Menus to anyone considering a Digital Menu Board system for use in their food establishment."