News

Chesapeake Energy Arena upgrades with Adflow digital signage

April 4, 2018

The Chesapeake Energy Arena, based in Oklahoma City and home to the NBA team Oklahoma Thunder, recently partnered with Adflow Networks, a subsidiary of Daktronics, to upgrade its static signage with digital signage. The company provided a museum display, menu boards and other displays for the arena, according to a case study.

The arena was looking for a better way to advertise its products and services at its concession outlets. So it selected Adflow to provide  a turnkey solution, which included Adflow's web-based platform for digital media management and distribution, according to the release.

"During a game, there is lots of excitement on the court. We really wanted that excitement to expand into the concessions and dining options. Adflow's solution for dynamic pricing enables us to capture a healthier market share. With the ability to change prices and menu items to suit the client demographic of each event, we have been able to capture an additional $10,000 per event," said Kaarthik Iyer, director of food and beverage for Savor, the catering provider for the arena.