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Charity art festival to be powered by Cisco digital signage
April 23, 2008
SANTA CLARA — Homeless teens and at-risk young adults at Bill Wilson Center, a non-profit, community-based agency that provides counseling and support services to youth and families in Santa Clara County, will work with professional artists to develop new media artwork for the 2nd Biennial 01SJ Global Festival of Art on the Edge, June 4-8, in downtown San Jose.
Festival organizer ZER01 and Visionary Festival sponsor Cisco have announced that all creative works will be displayed on a new "San Jose Culture Network" of digital signs powered by the Cisco Digital Media System technology at the San Jose McEnery Convention Center and several other locations throughout San Jose.
The young artists, ranging in age from 14 to 24, have already started attending weekly hands-on workshops staffed by new media artists and will continue their training through June 8. As part of the new "San Jose Culture Network," their artwork will be showcased across more than 20 large-screen LCD displays using the Cisco Digital Media System's digital signage solution, which will allow for the easy management and publishing of the young artists' compelling content.
The Cisco project, developed with artist Dorit Cypis, ZER01 and the Bill Wilson Center, is called We-C. The goal of We-C is to engage young adults in transitional life situations to critically look at themselves and consider how they want to be "seen" by the public, to whom they are often invisible. The artists-in-training will work in a wide array of new media art and creative media formats, including digital still cameras, live music, poetry and the performing arts.
"Cisco has a deep and lasting commitment to use technology innovation, employee participation, and strategic social investments to build stronger and healthier communities," said Sandra Wheatley Smerdon, community relations at Cisco. "Working with ZER01 and We-C, we are using our digital signage technology to enrich the Festival and possibly bring hope into the lives of these teens and young adults."
There are currently plans for the "San Jose Culture Network" powered by the Cisco Digital Media System to establish a permanent presence at the convention center and at other spots in downtown San Jose after the Festival ends.
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