DOOH Advertising

CEN Media, Place Exchange partnership targets cinema lobby programmatic advertising

CEN Media, a digital out-of-home media network specializing in movie theater venues, has integrated with Place Exchange, a DOOH SSP platform, with an aim to allowing advertisers access to cinema lobby ad space inventory.

Photo: Adobe

January 9, 2024

CEN Media, a digital out-of-home media network specializing in movie theater venues, has integrated with Place Exchange, a DOOH SSP platform, with an aim to allowing advertisers access to cinema lobby ad space inventory, according to a press release.

The CEN Media network includes more than 1,000 HD poster displays and large format video walls.

"We are excited to give our programmatic buying partners the ability to reach a highly coveted audience of moviegoers," Ari Buchalter, CEO at Place Exchange, said in the release. "Through this integration, advertisers can deliver high-impact OOH messages as a seamless part of the movie-going experience, and access CEN Media with the programmatic buying benefits of automation, flexibility, and measurement like never before."

"We were drawn to PerView for its ability to rapidly provide dynamic, up-to-date measurement that reflects real-world changes in consumer traffic," Kevin Romano, CEO and founder at CEN Media, said in the release. "In a year where moviegoers are flocking to the theaters in post-pandemic record-breaking numbers, we want to make sure we have the ability to provide advertisers accurate measurements to inform their buying decisions."